Audigy creates a newsletter three times a year for the clients to send to their patients, informing them of current audiology news and practice updates. The newsletter is made into a template, as over 80 different practice use it for patient outreach. Each templated piece, and the overall design direction behind each newsletter, must be created by the design team. Along with conceptualizing and implementing the design of the newsletters, I also oversee the newsletters from the beginning to the end of their lifecycles, including coordinating across multiple internal teams, ensuring that each newsletter goes through several rounds of proofing, meeting and coordinating with the print vendor and ensuring a successful, error free handoff of our over 80 art files each season.
For each seasonal issue, I created the toolkits, or the art direction, that myself and the rest of the design team used to inform graphic style, typefaces, and photos. My newsletter design is meant to be playful and easy to digest, inviting the viewer to read further
Summer 2025
A fun, travel and postcard inspired design was the look for this season. I utilized a color pallette that mixed pastels with some pops of bright, saturated colors. Stamps with images indicative of summer were used as well.
Winter 2023
This Scandinavian inspired winter design reminds the viewer of the cozier parts of winter. The geometric pattern in the background mimics the outline of a stitch in a woolen sweater, while the images on top are Nordic and Scandinavian.
Summer 2023
This bright, geometric newsletter is vibrant and summery, and also reminiscent of a retro, 80s design. The design evokes memories of summers both old and new.
