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Audigy creates several quarterly campaigns that can be used by the membership for their marketing needs, including social & print media. The campaigns have a central design philosophy behind them, and are built out in a variety of formats for the clients to pick and use as they wish. 

This particular campaign is one where I had a very specific prompt and vision that aligned exactly how I wanted. The campaign invokes a playfulness, reminding the viewer of childhood cartoons and a visual language their parents loved. The intended market for this campaign is older adults in their 60s to 80s, so the campaign is supposed to feel familiar and retro for them.

Audigy:
Technology of Tomorrow

Multimedia Campaign Design

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On this campaign I had a very specific look and feel I was trying to invoke, I wanted to remind the audience of the retro-futuristic style popular in the 70's. Because I wanted something so specific, I utilized AI to create several hero images to be used throughout the campaign collateral.

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Model Mailer

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Facebook Post

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Broadsheet News Insert

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Letter

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Flyer

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© 2024 by Lucy Houghton

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