Better Hearing of Madison County is a family-owned audiology practice based in western New York state. The practice has been serving their community for several decades, and has always been a proud member of the community. Recently, they decided it was time for a branding refresh, as they had had their old logo since their opening. The aim of this rebrand was to keep the same joy and brightness as their old branding, but refresh and modernize it. It was important to keep the brand familiar to current patients while also attracting new ones with a fresh new feel. After several exploratory logos, this was the direction we ended up going in.